Collect every lead — from the site, from portals, from the phone — in one CRM, assign them to agents and match them automatically with the properties in your portfolio.
In short: real-estate leads come from dozens of sources and get lost in phones and messages. The 4property CRM gathers everything in one place: each lead has a source, a responsible agent and a contact history. You note what the client is looking for — budget, area, rooms — and demand–supply matching instantly shows the portfolio properties that fit. You track every deal on a clear pipeline, from first contact to signing.
A lead from your website, a message from a property portal and a phone call all land in the same CRM, with the source tagged automatically. Every lead gets an owning agent and a status, so nobody slips through the cracks. You can see at a glance how many leads each source brings you and which agents come back quickly — the numbers that actually tell you where your advertising budget is worth spending.
You note what the buyer or tenant is looking for — budget, area, number of bedrooms, property type, say a two-bedroom flat under £300,000 in area X — and the CRM instantly shows the portfolio properties that fit. When a new instruction comes in, you immediately see which clients have been waiting for it. That turns an agent who trawls through Excel spreadsheets into one who puts the right property in front of the right client the day it lands — the difference between a deal agreed quickly and a client lost to a competitor.
Every deal moves along a visual pipeline: first contact, viewing booked, offer made, negotiation, signing. You see at a glance how many deals are in progress, which ones have stalled and which are close to completion. The agency owner keeps the overall picture of the business, while each agent knows exactly what needs doing today — no weekly spreadsheet round-up required to find out.
In estate agency the money is in the follow-up: the buyer who viewed a property a month ago may well be ready now. The CRM creates the tasks and reminders for you — call client X, send listing Y — so the team gets back in touch on time. The communication history sits on each client record, so whoever picks up the conversation knows exactly what has already been discussed and what was promised.
Leads from the agency website flow into the 4property CRM automatically, and leads from other sources — property portals, phone calls, referrals — are added with the source tagged, so you can see which channel brings you the most clients.
Demand–supply matching starts from the client’s requirements — budget, area, number of bedrooms, property type — and instantly shows the portfolio properties that fit; when a new instruction is added, the CRM shows which clients have been waiting for exactly that.
Yes. Leads are assigned to agents automatically or by hand, each with its own status and history, so no enquiry is left without a reply.
The visual deal pipeline in the 4property CRM shows every deal from first contact through to signing, so the agency owner keeps the overall picture and each agent knows what to do next.
The CRM creates follow-up tasks and reminders, and the full communication history sits on each client record, so the team gets back in touch on time and knows what was said before.
We set up your CRM with your lead sources and demand–supply matching across your agency’s portfolio.
4property keeps clients, leads and their requests in a CRM built for real estate, with a deals pipeline and automatic demand–supply matching against the portfolio properties.
We are transparent — here is where 4property is not (yet) the best fit:
A fit for agencies wanting leads tracked from first contact to the deal and automatic matching with supply. A generic CRM holds contacts but does not know the properties — which is why agents end up back in spreadsheets.
| Feature | Limit / scope | Indicative cost |
|---|---|---|
| Agency site + listings portal | Properties, filtered search, lead form | from €5/mo |
| Listings & property portfolio | Records, photos, status, publishing to portals | included |
| Real-estate CRM | Clients, leads, requests, deals pipeline | included |
| Viewing appointments | Agent agenda, confirmations and reminders | from €1/mo |
| Contracts & mandates | Brokerage mandates, documents, signatures | custom quote |
An honest comparison on the criteria that matter for a real-estate agency.
| Criterion | 4property | Excel | Portaluri | CRM generic | Excel + portaluri |
|---|---|---|---|---|---|
| Centralized property portfolio | Yes | Limited | No | Limited | Limited |
| Lead CRM linked to properties | Yes | No | No | Limited | No |
| Automatic demand–supply matching | Yes | No | No | No | No |
| Publish once to your site and portals | Yes | No | Limited | No | Limited |
| Viewing agenda with reminders | Yes | No | No | Limited | No |
| Contracts & mandates in one account | Yes | Limited | No | Limited | Limited |
4property brings into a single platform the agency website, the property portfolio, the client and lead CRM, demand–supply matching, viewing appointments and contracts — without combining spreadsheets, portals and a separate generic CRM.
No. 4property is the agency software, not a public listing portal. It feeds the portals: you publish a property once and send it to your agency site and to portals, with automatic price and status updates.
You record a client request (budget, area, property type) in the CRM, and 4property automatically shows the portfolio properties that match — with no manual searching through spreadsheets.
Yes. Each agent has their own access, new leads are assigned automatically, and the coordinator sees the whole team’s pipeline in one place.
No. Clients, leads and history stay in the agency CRM, not in an agent’s phone, so nothing is lost when someone leaves.
